I was running a native ad campaign for a crypto newsletter when Google suddenly banned our account due to policy changes. That completely shut off our main source of leads. After researching alternatives, I came across kadam ads and decided to give it a try. Unlike Google, the setup process was smooth and didn’t require endless approval delays. I especially liked that the platform allowed payment flexibility — we could run CPM tests and then switch to CPC once we identified the best-performing creatives. The platform also has clear anti-fraud systems in place, which helped ensure that we weren’t burning our budget on fake impressions. Within two weeks, we were back to generating a steady flow of subscribers, and we even reached some new GEOs we couldn’t crack before. For me, this platform ended up being more than a backup — it became a core part of our new traffic strategy.