Okay, let's be real. I'm building a product, handling support, and trying to get our first 100 users. The idea of a formal "branding" process feels like a luxury for companies with big budgets and spare time. But I'm also told it's critical. For those who've been through it, what are the actual, non-fluffy branding tips for startups that won't drain my runway? How do I build something authentic that actually helps with traction, not just a pretty logo?

You're hitting on the classic startup tension, and the good news is that thinking it's a "luxury" is the first myth to bust. For startups, smart branding isn't about big-budget campaigns; it's your strategic shortcut to credibility and connection when you have no reputation. The most effective branding tips for startups embrace your constraints: use your agility to tell a more human story, leverage color psychology and design to trigger instant trust, and focus your limited resources on a few high-impact applications—like a strategically designed pitch deck for investors or a hyper-consistent digital presence. It’s about being intentional, not expensive. This article breaks down the psychology and practical steps perfectly, contrasting how startups can win against giants by being more focused and authentic.